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A Company for Today: Mastering e-Business
CanGo, a fictional Internet startup, retails the most exciting Web site for a variety of cutting edge products and services, ranging from books and videos to online gaming services. CanGo is the "fun" place to visit on the Web. It not only delivers the trendiest games, but also has the best service in terms of product delivery and support. CanGo strives to provide our customers with the most exciting entertainment by employing the latest technology in Web site development, product innovation, and service.
We target customers who enjoy the latest in online entertainment and games with the majority of our customers being Gen-Xers and Gen-Yers. CanGo responsibly services its under-18 consumers, by ensuring that they don't purchase items without adult permission.
We have a strong belief in the value of our employees and our customers. We believe that the best way to serve our employees is through their involvement in decision-making, staff training, and development. We strive to keep our employees motivated and working at their full potential, so that our customers can reap the infinite benefits.

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Liz first conceived the idea for CanGo in 1996 as an e-commerce company with books, later adding magazines, music, movies, and online gamine. While working as a district manager for an entertainment product retail business, she earned an MBA from Alford University. Her experience and education helped refine her vision of a business environment centered around the Internet revolution. Under her leadership, CanGo has grown from a small online book retailer to a leader in entertainment focused e-commerce. |
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A college graduate with a BA in marketing, Andrew has held various positions with the entertainment industry, including an internship with a major television network. During his senior year of college, Andrew organized and promoted "Jam for Bosnia," a benefit concert held in New York City that raised $50,000 for victims of the war. He joined CanGo in 1998. |
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Ethel joined CanGo in 1998. She has a Bachelors degree and an MBA in business. She began her career as an independent accountant. For 10 years, Ethel worked as a CPA for the largest accounting firm in Albany, N.Y. |
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Warren helped CEO Bennet start CanGo and has been a consistent force during its growth. He has been instrumental in taking the company from an online retail book venture, expanding the selection to include CDs, DVDs, and videos, then moving into manufacturing MP3 players with customized music selections. Warren earned an MBA in economics from Alford University, where he was a star football player. |
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Maria has a BA in Human Resources. She worked for the state of New York for several years before switching her career path, where she worked freelance with several philanthropic organizations. She joined CanGo in 1998 to handle the growing number of employees and the company's progressive attitude toward continuing staff development. |
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Clark was named Finance Director in 1998. Prior to joining CanGo he was an editor of financial books. He lends significant senior financial management experience to CanGo including an extensive background in Securities and Exchange Commission reporting and compliance, development and communication of financial information for external and internal purposes, development and analyses of budgets, acquisition evaluation, and negotiation of debt and equity financing. |
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Gail is a liaison for both the marketing and accounting departments. She graduated from in 1997, a year before joining CanGo in 1998. In the interim, she developed her project management skills at a Fortune 500 company. |
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Nick is a swing operator in the shipping, expediting, and marketing departments. He joined CanGo in 2000 after graduating from City College of New York. Nick led the company in sales during the last quarter. |
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Whitney joined CanGo last year in anticipation of developing online games. She spent four years in the Navy as a technical officer and studied computer science at a local community college later transferring and graduating from Polytechnic Institute. |
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Debbie is the Assistant Operations Manager, specializing in quality control, and research and development. She attended the State University of New York earning a BA in business and MA in teaching. Haynes taught at the Drake Business School before she joined CanGo in 1999. |
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CanGo, Inc. is a fictional company. The information on this site has been created to support the
educational Mastering
Business project.
© 2002 by Prentice-Hall, Inc.
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