Section I: Background

  1. What is your age?
    1. 15 or under
    2. 16 to 25
    3. 26 to 35
    4. 36 to 45
    5. 46 or over

  2. What is your gender?
    1. male
    2. female

  3. What is your marital status?
    1. single
    2. married
    3. divorced

  4. What was the highest level of education you attained?
    1. some high school
    2. high school graduate
    3. some college
    4. college graduate
    5. postgraduate studies

  5. What is your current income?
    1. $15,000
    2. $15,000-$25,000
    3. $25,000-$40,000
    4. $40,000-$50,000
    5. $50,000-$75,000
    6. $75,000

  6. What is the current size of your household?
    1. one
    2. two
    3. three
    4. four
    5. five
    6. six or more

  7. In what state to you live? (type two-letter abbreviation in box)

  8. What is your zip code? (type five number zip code in box)

Part II: Music-Buying Preferences
  1. What types of music do you buy (check all that apply)?
    1. rock
    2. alternative
    3. urban/hip hop
    4. pop
    5. jazz
    6. rhythm and blues
    7. country
    8. easy listening
    9. other (please list___________________)

  2. In the past year, where have you bought music?
    1. online
    2. music store
    3. discount store
    4. other type of store (please list_______________)
    5. catalogue/mail order
    6. other (please list_________________)

  3. Which of the following best describes your music purchases over the past year?
    1. bought only online
    2. bought mostly online
    3. bought online, but not most purchases
    4. did not buy online

  4. What features are important to you when choosing an online site to make your music purchases? Check all that apply:
    1. reviews available
    2. recommendations (links) available
    3. samples (clips or songs) available
    4. express delivery available
    5. low price
    6. wide selection
    7. exclusive new releases
    8. site is interesting and easy to navigate

  5. Check the statement that best describes you:
    1. I make purchases only for my own use
    2. I make purchases only to give as gifts
    3. I make purchases for myself and to give as gifts

Part III: Perceptions of CanGo and Competitors

For the following statements, indicate your agreement or disagreement by choosing the corresponding number on the accompanying five-point scale. The scale values are:

Strongly disagree 1
Somewhat disagree 2
Neither agree or disagree 3
Somewhat agree 4
Strongly agree 5

  1. CanGo has:
    1. low prices 1 2 3 4 5
    2. wide selection 1 2 3 4 5
    3. current releases 1 2 3 4 5
    4. exclusive offerings 1 2 3 4 5
    5. good recommendations 1 2 3 4 5
    6. good reviews 1 2 3 4 5
    7. helpful screens 1 2 3 4 5
    8. neat technology 1 2 3 4 5
    9. good specials 1 2 3 4 5
    10. edgy attitude 1 2 3 4 5
    11. good understanding of what I like 1 2 3 4 5

  2. Amazon.com has:
    1. low prices 1 2 3 4 5
    2. wide selection 1 2 3 4 5
    3. current releases 1 2 3 4 5
    4. exclusive offerings 1 2 3 4 5
    5. good recommendations 1 2 3 4 5
    6. good reviews 1 2 3 4 5
    7. helpful screens 1 2 3 4 5
    8. neat technology 1 2 3 4 5
    9. good specials 1 2 3 4 5
    10. edgy attitude 1 2 3 4 5
    11. good understanding of what I like 1 2 3 4 5

  3. CDNow has:
    1. low prices 1 2 3 4 5
    2. wide selection 1 2 3 4 5
    3. current releases 1 2 3 4 5
    4. exclusive offerings 1 2 3 4 5
    5. good recommendations 1 2 3 4 5
    6. good reviews 1 2 3 4 5
    7. helpful screens 1 2 3 4 5
    8. neat technology 1 2 3 4 5
    9. good specials 1 2 3 4 5
    10. edgy attitude 1 2 3 4 5
    11. good understanding of what I like 1 2 3 4 5